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Marketing Campaigns Specialist

Type: Permanent
Location: Antrim
Salary: See Description

A fantastic opportunity exists for a highly creative and results orientated Marketing professional to join the marketing team of one of Northern Ireland’s Top companies in a permanent contract. 

Reporting to the Marketing Manager, the Marketing Campaigns Specialist will be responsible advertising campaigns that deliver against company objectives, brand vision and allow business targets to be hit. The Marketing Campaign Specialist will have direct responsibility for steering the company’s creative campaigns ensuring integration with all other business divisions and key stakeholders while managing the day-to-day output of firmus energy’s appointed agencies. Management of direct mail, events and installer activity is part of the role.

Duties include:

  • Under the guidance of the Marketing Manager, develop creative campaigns and media & messaging strategies that work across all advertising channels (including TV, Outdoor, Press, Digital, Social and Radio, Direct Mail, Digital Marketing)

  • Work with a range of departments across the business and external agencies to help produce insight driven national campaigns.

  • Manage campaigns from brief through creative development, to implementation, to include media planning

  • Monitor and report on the performance of campaigns, websites and social media through analytic software including Google Analytics, email analytics and website CMS

  • Ensure the online customer experience is fully integrated with campaigns

  • Develop campaign KPIs to measure impact, reacting quickly to change once activity is in market

  • Evaluate activity post-campaign

  • Actively seek out opportunities for innovation, process improvement and entrepreneurial development of the firmus energy brand

  • Stay up to date with advertising trends and innovation, ensuring the marketing team is kept abreast of the latest developments

  • Ensure all campaigns have been approved by legal and product teams prior to campaign launch


  • 5+ years relevant marketing campaign experience including media analysis tools (NMR, RAJAR etc,)

  • 3rd level marketing related qualification

  • Demonstrable evidence of working in highly creative, dynamic marketing environment

  • Brand management experience including creation of central proposition, development of toolkits and creative assets

  • Experience in developing and managing market research – qualitative and quantitave

  • Excellent communications and interpersonal skills and competent copywriter with sound working knowledge of ASA

  • / CAP guidelines

  • Strong commercial acumen - analytical skills, strategic and creative thinker

  • Significant budgetary and financial management skills

  • Experience managing external agencies including advertising, videography, data, digital and social agencies

  • Experience of managing a communications and media plan, proven track record in delivering results according to targets

  • Media buying experience with strong negotiation skills and an ability to analyse and interrogate media plans

  • Strong digital and social acumen

  • Good time management skills, used to keeping to deadlines with the ability to manage multiple projects simultaneously

  • Full UK driving licence


  • Digital Marketing Qualification

  • Video editing expertise

  • Experience of using Indesign, Canva, Hootsuite, Mailchimp etc

Based in the Antrim area, this is a full time permanent role 37.5 hours per week. Hours of work Monday to Thursday 8.30-5pm and Friday 8.30- 3.45.

This is an excellent opportunity to join a growing organisation. The company offers a basic salary of around £26,000 plus a wide range of excellent benefits.

Benefits include:

  • Health Insurance- PHI available after 26 weeks of absence, 75% of basic salary for up to 60 months (subject to acceptance by insurers)

  • Sickness Absence- After 12 months service, 26 weeks at full pay, 26 weeks at half pay (subject to medical certification)

  • Maternity Leave- 26 weeks full pay, Statutory Maternity Pay thereafter

  • Paternity Leave- 5 days full pay and up to 2 weeks SPP

  • Employee Assistance Programme

  • Gym Subsidy

  • Subsidised Eye Care

  • Health Care- Annual ‘MOT’ Health checks & flu jabs.

  • Long Service Awards

  • 25 days holiday plus 10 stats and 2.5 company days

  • Free parking, tea, coffee, coffee dock and breakout area, regular staff events & wellbeing activities

Further details are available to applicants. To express an interest please send your CV to Patricia in by clicking on the link. All applications will be treated in the strictest confidence. 

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Please ensure your CV is accurate and up to date. The CV should include your full employment history inclusive of dates, all academic achievements and full personal contact details.

Apple Recruitment Services is acting as an Employment Agency in relation to this vacancy. Apple Recruitment Services is an Equal Opportunities Employer.

Key Skills

Apple Recruitment

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Apple Recruitment


We regularly use Apple Recruitment for temporary and permanent staff. Their consultants have taken time to understand the needs of our business and send us high calibre, job criteria specific candidates, saving us considerable time.

They are a pleasure to deal with, both professional and efficient. To date we have experienced a high success rate with the candidates supplied by them. I would have no hesitation recommending Apple Recruitment to both candidates and other businesses.

Recruitment Executive, N.G.O

Apple offer a prompt efficient service, they provide NIAS with all grades of staff and the staff concerned are always of a high standard and meet the requirements of the post. I always find the staff at Apple Recruitment Agency deal with any requirements The Trust may have in an extremely professional manner.

HR Advisor, NIAS

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